Make sure your keyword optimization is well-balanced
Every SEO campaign starts with choosing the right keywords, i.e. keyword research. Once keyword research is done, it’s high time fitting the keywords into the website’s content. And here the keyword density tool is ready to help you.
Unluckily, upon choosing the keywords many amateur SEOs make mistakes. They jam-pack their content with the phrases, which are supposed to bring targeted traffic. As a result, the text becomes hardly readable on page seo, and visitors are repelled from the website. What is more, search engines are not happy either – they reject keyword stuffed content and blacklist the IP address.
To avoid the keyword stuffing mistake it is important to become familiar with the term “keyword density” and befriend a keyword density tool.
Keyword density is the number of times a particular keyword appears in the text. Even if your keyword consists of several words, you still refer to it as “a keyword” and search it in the text using the broad match, i.e. put the several-word-long phrase into quotes.
Keyword density is the number of keywords divided by the total number of words, multiplied by 100.
For example, you hit upon your keyword 3 times in a 100-word long article. Then your keyword density is 3%. We’ll give you an example. Say you have your keyword mentioned 4 times in a text of 100 words. Thus, the keyword density is 4%.
to automate the process, run your text through a keyword density tool, which calculates the keyword density in a click of a mouse. Good news is that you don’t have to count the keywords and apply the formula manually. Simply use the keyword density tool to do the job.
What keyword density is optimal keyword density to stick to.
Most SEOs experiment with 2%, 3%, 4% and 5% keyword density and track the results. However, 4% and 5% keyword density is quite risky – don’t put it to the test if you’re just a beginner (more on the issue here - logiciel de référencement. These days search engines are refined enough to tell good content from bad one, and they would often rank 2% keyword density content higher than the 5% one. Moreover, there are other ranking factors that SEs take into account.
Summing it up, run every page of your website through a keyword density tool to make sure you don’t outdo 3% limit.