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SEO Tools: Pros and Cons

One of the recent trends in a modern SEO is a tendency to abandon utilizing automatic SEO solutions. It is even said that using automated software can hurt your search engine rankings. On the other hand, search engine optimization is a ground where the volume of dull routine tasks is really large. Doing all of it by hand is much more complex and is a time-waste. So in this review we will split different SEO software into groups basing on its purpose and will try to understand which jobs can be performed manually indeed, and which ones are better to do automatically.

1) Writing content. There are a lot of tools that offer automatic synonymizing of any given content. There are tools that even claim to create human-readable site content created 100% automatically. Nevertheless, until software will begin to comprehend the sense of a text, they won’t be able to produce a more or less quality automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and make a good, unique content for your site, rather than throwing those money into some “advanced” utility that does this automatically.
2) Gaining backlinks. This is the second important SEO task, though someone could name it the first. A quality link building needs you to consider many of potential link partners and filtering only those sites that are strongly related to your one, having a quality text and a trust rating at the same time. This operation can be automated for a small percent, since you don’t have to find potential linking websites by hand. However, the final judgement still is up to you. It is you who should evaluate the quality of websites and measure their relevance to your niche. Finding link partners is merely 10% of a work. The rest is performed manually.
3) Monitoring search engine rankings. All in all, you need this to value your efforts – whether you’re doing right, or your activity misses the goal. One of the biggest mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need that amount. If your website isn’t located within the first 20-30 results – nobody locates it anyway. So in a SEO sphere it is better to limit web position checks with first 4-5 pages. However, if there is a large volume of keywords to check, the process may still use up a large amount of time. And here is where the automation is really needed! With an automated position checker you can save tons of hours comparing to what you would spend if did that yourself. However, you should only use search engine friendly products, to prevent potential worries with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Obtaining keyword synonyms related to your niche is another task that is automated with minimum efforts. And you are really cheating yourself thinking that you can handle without any of the automated tools over there. You can save a bunch of time and lose virtually nothing. There are different methods of finding quality keywords and many of them can be dug through automatically.

So, every SEO task needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still want you to work with your hands and your brain.